When CEO Bob Iger said, during a Q&A session at Disney’s 2015 annual shareholder meeting, the company will “absolutely prohibit” the use of smoking in Disney films rated PG-13 and under, faith-based investors lauded the decision. It built on a prior commitment from 2007 that prohibited smoking in Disney films, but not yet across their brands.
The 2015 commitment was not a decision limited to certain labels: “We are extending our policy to prohibit smoking in movies across the board: Marvel, Lucas, Pixar, and Disney films,” said Iger. Iger offered only two exceptions: films which involve historical figures known for smoking, or scenes that portray smoking in a negative light (emphasizing the detrimental health consequences of smoking). Disney’s full policy can be found here.
In December of 2017, Disney acquired Fox film and television for $52 billion. It remains unclear what Disney will do with the new acquisitions.
SGI and its members joined other investors in a letter to Disney that calls upon the company to apply the same standards to the film and television properties acquired from Fox that it applies to other film and television holdings already within its portfolio.
Again, read the full investor letter here.