Greenwashing a ‘Very Serious Issue,’ Leads to Poor Decisions, Says CEO of GRI

As reported by Jennifer Hermes in Environmental Leader, “Ninety percent of the 250 largest companies in the world are reporting sustainability performance, but greenwashing is “a very serious issue,” says the new chief executive of the Global Reporting Initiative (GRI), Tim Mohin. In the early days of sustainability reporting, greenwashing could result in bad PR and a loss of consumer confidence. But that is no longer the worst that can happen….”

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